The Creative Edit

How an FAQ Page Helps Your Small Business Convert Customers
How an FAQ Page Helps Your Small Business Convert Customers
|Michelle Baldwin
Your FAQ page may not be the most exciting part of your website, but it can answer the exact questions preventing a potential customer from moving forward. Read more...
Googling Your Business Name Is Not an SEO Strategy
Googling Your Business Name Is Not an SEO Strategy
|Michelle Baldwin
Your business appears when you Google its exact name - great. But what happens when a potential customer knows what they need and has never heard of you? That's the... Read more...
The Work Nobody Puts on the Small Business Job Description
The Work Nobody Puts on the Small Business Job Description
|Michelle Baldwin
Small-business owners do a lot more than the work customers see. This Labor Day, we're talking about the emails, research, troubleshooting, admin, decisions and "one quick things" that quietly keep... Read more...
Not Every Business Post Needs To Teach Something
Not Every Business Post Needs To Teach Something
|Michelle Baldwin
We talk a lot about providing value on social media, but value doesn't always mean another tip, tutorial or checklist. Sometimes an ordinary behind-the-scenes moment gives your audience something educational... Read more...
When ADHD, Autism, and Anxiety All Show Up at Work at the Same Time
When ADHD, Autism, and Anxiety All Show Up at Work at the Same Time
|Michelle Baldwin
Running a business with ADHD, autism and anxiety can mean needing structure while resisting it, hyperfocusing for hours, getting stuck on tiny decisions and sometimes turning one small task into... Read more...
Stop Making One Social Media Post Do Everything
Stop Making One Social Media Post Do Everything
|Michelle Baldwin
If your social media posts keep getting longer, messier, and harder to create, you may be asking one piece of content to do too much. Learn how giving every post... Read more...
You Don’t Need to Fix Everything About Your Marketing at Once
You Don’t Need to Fix Everything About Your Marketing at Once
|Michelle Baldwin
Small business marketing can feel overwhelming when everything seems important at once. Instead of trying to improve content ideas, captions, engagement, and consistency all at the same time, learn how... Read more...
Your 10-Minute Social Media Reset for a New Month
Your 10-Minute Social Media Reset for a New Month
|Michelle Baldwin
A new month does not mean your social media needs a complete overhaul. This simple 10-minute reset can help you catch outdated information, broken links, unclear messaging, and content gaps... Read more...