The Creative Edit

I’ve Been a Little Quiet… Here’s Why
I’ve Been a Little Quiet… Here’s Why
|Michelle Baldwin
  I’ve been a little quieter lately, but definitely not because nothing is happening. 👀 I’ve been busy behind the scenes building something new, changing things, adding more ideas, and... Read more...
Apparently My Life Has Reviews for Me 😂 ⭐️
Apparently My Life Has Reviews for Me 😂 ⭐️
|Michelle Baldwin
If the different parts of my life could leave reviews about me, I'm pretty sure Luna, my planner, my bag, my phone battery, coffee, and sleep would all have something... Read more...
Meet Michelle : The Person Behind Radiant Rise Creative
Meet Michelle : The Person Behind Radiant Rise Creative
|Michelle Baldwin
Meet Michelle, the person behind Radiant Rise Creative, and learn more about the thinking, curiosity and real small-business experiences shaping Radiant Rise Creatives approach to branding, content and marketing. Read more...
You Brand Has a Dress Code - Even If You Never Made One
You Brand Has a Dress Code - Even If You Never Made One
|Michelle Baldwin
Brand personality can feel abstract until you turn it into something you can actually picture. This playful exercise uses an imaginary outfit to help small-business owners identify how they want... Read more...
Marketing Detective: The Business That Thought It Needed More Followers
Marketing Detective: The Business That Thought It Needed More Followers
|Michelle Baldwin
A fictional service business thinks more followers will solve its slow appointment growth. But when we follow the evidence, a very different marketing problem starts to appear. Welcome to Radiant... Read more...
Not Everything in Your Business Should Be Automated
Not Everything in Your Business Should Be Automated
|Michelle Baldwin
Automation can take repetitive work off a small-business owner's plate, but not every interaction benefits from removing the human. Here's a practical way to decide what to automate - and... Read more...
Radiant Rise Creative Is Now on Groupon: Marketing Help for Small Businesses
Radiant Rise Creative Is Now on Groupon: Marketing Help for Small Businesses
|Michelle Baldwin
Need help with your social media, branding or overall marketing direction? Radiant Rise Creative now has three customized small-business marketing services available through Groupon. Read more...
The Tiny Things Customers Remember About Your Business
The Tiny Things Customers Remember About Your Business
|Michelle Baldwin
Businesses spend plenty of time thinking about big decisions - branding, websites, offers and marketing. But customers also experience dozens of tiny moments along the way, and those seemingly insignificant... Read more...
Your Business Has a Junk Drawer. It's Probably Digital
Your Business Has a Junk Drawer. It's Probably Digital
|Michelle Baldwin
Most businesses eventually collect a digital junk drawer full of old logos, outdated pricing, duplicated graphics, random screenshots and files nobody remembers creating. Here's why cleaning up even one part... Read more...
They're Interested in Your Business. Now What?
They're Interested in Your Business. Now What?
|Michelle Baldwin
Someone found your business, liked what they saw and wants to know more. Great - but can they figure out what to do next? This simple customer-journey audit can uncover... Read more...
Twenty-Five Years Later: Remembering September 11
Twenty-Five Years Later: Remembering September 11
|Michelle Baldwin
Twenty-five years after September 11, 2001, we remember the lives lost, the families forever changed,  the first responders who ran toward danger, and the extraordinary acts of humanity witnessed on... Read more...
How an FAQ Page Helps Your Small Business Convert Customers
How an FAQ Page Helps Your Small Business Convert Customers
|Michelle Baldwin
Your FAQ page may not be the most exciting part of your website, but it can answer the exact questions preventing a potential customer from moving forward. Read more...
Googling Your Business Name Is Not an SEO Strategy
Googling Your Business Name Is Not an SEO Strategy
|Michelle Baldwin
Your business appears when you Google its exact name - great. But what happens when a potential customer knows what they need and has never heard of you? That's the... Read more...
The Work Nobody Puts on the Small Business Job Description
The Work Nobody Puts on the Small Business Job Description
|Michelle Baldwin
Small-business owners do a lot more than the work customers see. This Labor Day, we're talking about the emails, research, troubleshooting, admin, decisions and "one quick things" that quietly keep... Read more...
Not Every Business Post Needs To Teach Something
Not Every Business Post Needs To Teach Something
|Michelle Baldwin
We talk a lot about providing value on social media, but value doesn't always mean another tip, tutorial or checklist. Sometimes an ordinary behind-the-scenes moment gives your audience something educational... Read more...
When ADHD, Autism, and Anxiety All Show Up at Work at the Same Time
When ADHD, Autism, and Anxiety All Show Up at Work at the Same Time
|Michelle Baldwin
Running a business with ADHD, autism and anxiety can mean needing structure while resisting it, hyperfocusing for hours, getting stuck on tiny decisions and sometimes turning one small task into... Read more...
Stop Making One Social Media Post Do Everything
Stop Making One Social Media Post Do Everything
|Michelle Baldwin
If your social media posts keep getting longer, messier, and harder to create, you may be asking one piece of content to do too much. Learn how giving every post... Read more...
You Don’t Need to Fix Everything About Your Marketing at Once
You Don’t Need to Fix Everything About Your Marketing at Once
|Michelle Baldwin
Small business marketing can feel overwhelming when everything seems important at once. Instead of trying to improve content ideas, captions, engagement, and consistency all at the same time, learn how... Read more...
Your 10-Minute Social Media Reset for a New Month
Your 10-Minute Social Media Reset for a New Month
|Michelle Baldwin
A new month does not mean your social media needs a complete overhaul. This simple 10-minute reset can help you catch outdated information, broken links, unclear messaging, and content gaps... Read more...